(Continuation of “The Future of Digital Marketing”)
The fact is, blogging using text and photos alone was incredibly effective and attention-grabbing… 2-4 years ago. Today, there are two major trends that we need to pay attention to.
1) Our online audiences prefer to watch video. If we’re concerned about click-through rates and search engine optimization, we NEED to be paying attention to what our audience is looking for and what Google and YouTube are showing them in their searches. With the game-changing statistics from our previous post in mind, it’s safe to say that any business not using video today is missing the boat. It is literally impossible to implement SEO on YouTube if you don’t have quality videos to start with, and if you’re not implementing SEO on the 2nd largest search engine out there- you’re serving prospects to your competition on a platter.
2) With more and more businesses turning to the advice of social media gurus, the Internet is OVERWHELMED with never-ending blog posts and text heavy content. If you have some interesting data to share or some valuable advice to give, chances are that information already exists in text form somewhere on the Internet, and your audience has already read it. Today’s social media landscape is slowly being sprinkled with links to engaging videos and attractive infographics, and there’s no way your writing on its own is going to cut it anymore.
The solution is simple- marketers and small business owners alike need to start turning their attention to using video online (and offline). It’s normal for small and medium sized businesses to be hesitant of video- when done incorrectly it can be costly, appear unprofessional, and doesn’t get viewed by a large enough audience to justify the effort. This is where Amplomedia’s motion graphic video services come in. We’re experts in crafting your key messages with clarity in the most engaging visual manner. Our motion graphic videos give you affordable, flexible and professional looking options that can be used as the cornerstone of your next marketing or communications initiative.
Motion graphic video can illustrate concepts that would never be feasible to capture on camera and it eliminates the need to force ‘performances’ out of employees and customers or to hire expensive actors. Motion graphic videos are as short or as long as you’d like them to be and the entire theme and design of a video can be customized around your company’s brand and desired image. Whether you’re looking to create unique and exciting ads, want to stand out among a sea of Christmas and Thank-You cards, or just want to be competitive in today’s media landscape, motion graphic video is what you need to get your audience’s eyes on your content and build an engaged and interested following.
Visit our homepage to see what motion graphic videos can look like!