How do we stand out in a digital world? What kind of content do we need to produce to reach our audience and get them engaged? Is blogging and posting on social media platforms enough?
Today, many businesses are taking the power of social media platforms and word-of-mouth advertising to mean that traditional advertising is no longer necessary. Print advertising, television commercials, billboards- all were once expensive yet integral components to an effective ad campaign. Why continue paying for such outlets when social media platforms promise double the reach, for free? The logic is sound, but the reality is changing as time goes on. With virtually every competitor now online, using the same methods that you are, how do you stand out? Contests and promotions are one way, crowd sourcing is another, but what’s really emerging as a simple yet powerful way to and set yourself apart from competitors is the use of online video to tell your story and take your communication beyond your products and services.
Although commercials are no longer necessary or appealing for many organizations today, there’s so much communication potential that we’re missing out on when we limit ourselves to photos and text. Whether it’s for recruitment or sales, communicating brand identity or securing funding- video can be used effectively to achieve almost any organizational goal.
Take a look at these stellar examples of visual storytelling in a digital world and let us know what you think!