The ‘Driving’ Metaphor: How Your Website, Social Media, and Video Marketing Fit Together

How does your website, social media efforts, and video marketing all fit together? Sometimes all it takes to make something crystal-clear is a great (and usually super-cheesy) metaphor. Here’s one to tie it all together!

Your website is the DESTINATION for your audience online, it’s where your conversions will happen. Your social media outlets are the VEHICLE to get people there! Of course, your audience isn’t going to choose an off ramp from your social media outlets without there being valuable content posted to your website, so that makes your content the FUEL for your vehicle.

Here comes the part where your video marketing fits in. Among all of the kinds of content you can produce, video is by far the most valuable, engaging and exciting. So, your video marketing is the PREMIUM GRADE FUEL that you pump into your social media efforts to drive traffic to your website.

Ta da! One metaphor served up with extra cheese!

Of course, there are a few more things we should make clear before we send you on your way:

• Videos are also incredibly effective as content on your website. The key thing to remember is that posting your videos ONLY on your website is a waste of highly valuable social media content! You’ve spent precious resources to create it, you might as well get as much mileage out of it as you can!
• Driving traffic to your website is only effective if you have a well-designed website. Otherwise, you may get your audience to your destination, but you’ll lose them before they become prospects and sales.
• Finally, video is only valuable if it’s communicating the right messages in an engaging way! See 10 Ways to Fail at Video Marketing to find out if you’ve got this part down.

Happy Driving!