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Get Rid of Boring Training Sessions Once and For All!

Posted by on Feb 25, 2015 in Blog | No Comments

Have you ever been stuck in a boring training session only to find yourself fighting off sleep and thinking, “there absolutely has to be a better way to learn this stuff!” And maybe you’ve also wondered: If only about 20% of the world’s population are auditory learners, then why is over 80% of learning instruction […]

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Warning: If You Believe These 8 Video Marketing Myths, You’re Hindering Your Business’s Success

Posted by on Feb 11, 2015 in Blog | No Comments

Are you perhaps guilty of believing any of these video marketing myths? Myth #1: It must go viral or it’s useless. Myth #2: Nobody will actually watch it. Myth #3: Its too complicated and difficult to produce. Myth #4: My message isn’t important enough to warrant a video. Myth #5: The more jam-packed with information the […]

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7 Steps to Harness the Most Important Marketing Tool of 2015!

Posted by on Jan 28, 2015 in Blog | No Comments

Ringing in a new year inevitably leads to setting new goals, and not just the ones that involve hitting the gym to improve your health. Regardless of what point in the year business planning takes place in your organization the start of 2015 is a good time to reflect on how well your marketing strategy […]

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Four Types of Videos: Which One Best Suits Your Business?

Posted by on Jan 14, 2015 in Blog | No Comments

If you’ve landed on this page you’re likely involved in some aspect of a marketing strategy aimed at generating leads…am I right? Thought so. And, if you’ve read any marketing material online lately you’re likely aware of the incredible impact video has on consumer brand engagement and its rapidly increasing usage in a multitude of […]

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How to Save Yourself From Certain Death…

Posted by on Oct 21, 2014 in Blog | No Comments

Picture this: You’ve invited your client and their team to a very important meeting to pitch your ingenious idea. Your powerpoint is up on the screen, you’re halfway through your presentation, you’re reading the slides with as much passion and charisma as you can muster…and then you hear it; a snore. That’s right, half your […]

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What You Need to Know About Online Video Marketing and SEO: June 2013 Edition

Posted by on Jun 28, 2013 in Blog | No Comments

Today, we’re bringing you some fantastic insight and straight facts about online video and it’s relationship to SEO from Phil Nottingham and Phil Critchlow of Distilled, as presented in this video they created with our friends over at Wistia. We’ll take you through some of what we think are the video’s most important takeaways for […]

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Well-Executed Storytelling Leads to Very Real Results

Posted by on May 6, 2013 in Blog | No Comments

We had the great pleasure of working on a project with Kids Kottage this month. They’re a fantastic Edmonton foundation that gives incredible supports to families and children in times of crisis. It was quite a challenge to create the video we needed to create in order to accomplish the goals of the project . […]

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Online Video: What’s the Ideal Length?

Posted by on Feb 14, 2013 in Blog | No Comments

There’s a big difference between creating a video for a captive audience and creating a video for an online audience. In case you haven’t noticed, the Internet is an incredibly large and entertaining place, filled with endless distractions and offering users complete control over their experience. Offering a video that is engaging, visually appealing and […]

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Carefully Targeted LinkedIn Video Ads

Posted by on Jan 9, 2013 in Blog | No Comments

Gone are the days of ‘spray and pray’ marketing and advertising, when we paid for audiences to see our messaging en masse in hopes that a small percentage of viewers were a part of our target audience. The advertising platform on LinkedIn, like Facebook does for B2C marketing, enables B2B marketers to target exactly who’s […]

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Web Video – Creating it, Understanding it, and Using it

Posted by on Dec 4, 2012 in Blog | No Comments

Web video is quickly becoming the new standard for online communication. Who wants to read, when they can sit back and have the information they’re looking for presented to them? Let’s walk through a few of the reasons that web video is so much more compelling than text and images alone, and how to ensure […]

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Our First Award-Winning Video!

Posted by on Oct 15, 2012 in Blog | No Comments

We’ve been positively over the moon this past week! We found out that one of our clients, Central Alberta: Access Prosperity, has been recognized with a Marketing Canada Award for one of the videos that we created for them this year! The Economic Developers Association of Canada holds the Marketing Canada Awards each year to […]

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Video Marketing for GOOD!

Posted by on Oct 5, 2012 in Blog | No Comments

Our favourite part of our job is knowing that we’re able to help our clients get their message across and generate a whole new level of engagement with their audiences. What’s even BETTER than the best part of our job is knowing the huge potential that motion graphic video has for helping charities and other […]

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Infographics: Why You Should Be Paying Attention

Posted by on Sep 27, 2012 in Blog | No Comments

We live in an age of information- way too much of it, that is. Our audiences (and we ourselves) are often drowning in a sea of data without even realizing it, in doing everything from comparing product specs and understanding new technology to solving our own problems and making sense of research reports. Pair the […]

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Online Video Marketing: One Simple Rule

Posted by on Sep 19, 2012 in Blog | No Comments

The Rule: Shorter is Better. One of the most common challenges that we face with new clients is the battle over too much content. Many organizations, especially those that are large-scale or non-profit, have a hard time adjusting their communications strategy to fit effectively into the world of online video. Understandably, a lot of communications […]

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3 Rules to Follow for a High-Impact Video Campaign

Posted by on Aug 14, 2012 in Blog | No Comments

1) Keep it Short A marketing/communications video designed for a website homepage, social media sharing or e-blast campaigns should be no more than 2 minutes long for maximum engagement. Even professionally produced videos with incredibly compelling content start to lose viewers once they start feeling too long (which, according to some audiences, can happen after […]

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