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Are You Ready to Join the Evolution of a More Beautiful Internet?

Posted by on May 21, 2015 in Blog | No Comments

I received an email yesterday with a subject line that read, “AI websites that design themselves…check it out!” “Wow,” I thought, “a website can design itself now?!” Clearly, my interest was peaked. I followed the link and landed on The Grid website. Here’s what I found: That’s it…2 lines of text, 1 counter bar and […]

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The Secret to Decoding Your Video’s Metrics

Posted by on May 6, 2015 in Blog | No Comments
The Secret to Decoding Your Video’s Metrics

Metrics; I’m sure you’ve heard numerous times how important they are, that you should review them on a weekly/monthly/quarterly basis, that they can provide insight into how your business strategies are actually performing, blah, blah, blah. If you’re sensing a bit of metrics aversion, then you’re right, this author isn’t a fan of all the […]

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4 Reasons Video is Key to Your Inbound Marketing Strategy

Posted by on Apr 22, 2015 in Blog | No Comments
4 Reasons Video is Key to Your Inbound Marketing Strategy

The facts and trends are undeniable; video has rapidly become one of the most effective formats for engaging audiences. Over 100 hours of video are uploaded every minute to YouTube alone, and while an overwhelming number of those happen to feature cats as the main characters, more and more are being utilized for marketing purposes. The […]

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SlideShare – adding impact with this important marketing platform!

Posted by on Apr 8, 2015 in Blog | No Comments

SlideShare is quickly gaining notoriety in the world of content marketing. According to CMO.com, SlideShare sees 500% more B2B traffic than LinkedIn, Twitter, Facebook and YouTube Click To Tweet and gets over 3 billion presentation views per month! Stats like these are hard to ignore and clearly illustrate the potential of this growing platform. So what […]

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Crowdfunding 101: How Exploding Kittens & Laser Beams Will Raise You More Money!

Posted by on Mar 25, 2015 in Blog | No Comments

Yes, you did read the headline correctly; kittens bursting into a fiery blaze, laser pointer distractions and mutant animals have helped achieve unbelievable success on Kickstarter. But, before we get into how these three seemingly unrelated things are going to launch your project to unprecedented success, lets take a quick step back… Unless you’ve been […]

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Animated Logos – How long should they be?

Posted by on Mar 11, 2015 in Blog | No Comments

You’ve seen them, those fancy logos animating on people’s websites or at the beginning of their YouTube video. Some are super complex and others are quite simple. So, how do you know what is right for your company? The answer comes down to one thing: How do you intend to use it? For many brands […]

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Get Rid of Boring Training Sessions Once and For All!

Posted by on Feb 25, 2015 in Blog | No Comments

Have you ever been stuck in a boring training session only to find yourself fighting off sleep and thinking, “there absolutely has to be a better way to learn this stuff!” And maybe you’ve also wondered: If only about 20% of the world’s population are auditory learners, then why is over 80% of learning instruction […]

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Warning: If You Believe These 8 Video Marketing Myths, You’re Hindering Your Business’s Success

Posted by on Feb 11, 2015 in Blog | No Comments

Are you perhaps guilty of believing any of these video marketing myths? Myth #1: It must go viral or it’s useless. Myth #2: Nobody will actually watch it. Myth #3: Its too complicated and difficult to produce. Myth #4: My message isn’t important enough to warrant a video. Myth #5: The more jam-packed with information the […]

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7 Steps to Harness the Most Important Marketing Tool of 2015!

Posted by on Jan 28, 2015 in Blog | No Comments

Ringing in a new year inevitably leads to setting new goals, and not just the ones that involve hitting the gym to improve your health. Regardless of what point in the year business planning takes place in your organization the start of 2015 is a good time to reflect on how well your marketing strategy […]

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Four Types of Videos: Which One Best Suits Your Business?

Posted by on Jan 14, 2015 in Blog | No Comments

If you’ve landed on this page you’re likely involved in some aspect of a marketing strategy aimed at generating leads…am I right? Thought so. And, if you’ve read any marketing material online lately you’re likely aware of the incredible impact video has on consumer brand engagement and its rapidly increasing usage in a multitude of […]

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How to Save Yourself From Certain Death…

Posted by on Oct 21, 2014 in Blog | No Comments

Picture this: You’ve invited your client and their team to a very important meeting to pitch your ingenious idea. Your powerpoint is up on the screen, you’re halfway through your presentation, you’re reading the slides with as much passion and charisma as you can muster…and then you hear it; a snore. That’s right, half your […]

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What You Need to Know About Online Video Marketing and SEO: June 2013 Edition

Posted by on Jun 28, 2013 in Blog | No Comments

Today, we’re bringing you some fantastic insight and straight facts about online video and it’s relationship to SEO from Phil Nottingham and Phil Critchlow of Distilled, as presented in this video they created with our friends over at Wistia. We’ll take you through some of what we think are the video’s most important takeaways for […]

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Well-Executed Storytelling Leads to Very Real Results

Posted by on May 6, 2013 in Blog | No Comments

We had the great pleasure of working on a project with Kids Kottage this month. They’re a fantastic Edmonton foundation that gives incredible supports to families and children in times of crisis. It was quite a challenge to create the video we needed to create in order to accomplish the goals of the project . […]

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Online Video: What’s the Ideal Length?

Posted by on Feb 14, 2013 in Blog | No Comments

There’s a big difference between creating a video for a captive audience and creating a video for an online audience. In case you haven’t noticed, the Internet is an incredibly large and entertaining place, filled with endless distractions and offering users complete control over their experience. Offering a video that is engaging, visually appealing and […]

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Carefully Targeted LinkedIn Video Ads

Posted by on Jan 9, 2013 in Blog | No Comments

Gone are the days of ‘spray and pray’ marketing and advertising, when we paid for audiences to see our messaging en masse in hopes that a small percentage of viewers were a part of our target audience. The advertising platform on LinkedIn, like Facebook does for B2C marketing, enables B2B marketers to target exactly who’s […]

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