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Excuse Me, Your Culture Is Showing…

Posted by on Aug 27, 2015 in Blog | No Comments
Excuse Me, Your Culture Is Showing…

“Talent is the multiplier. The more energy and attention you invest in it, the greater the yield.” – Marcus Buckingham Talented. Professional. Experienced. Qualified. Positive. Team Player. Motivated. Loyal. Filter out the fluff from a typical job posting and almost every company is looking for the same thing: someone who encompasses these key attributes. And […]

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Content Marketing is a B$@#h! Here’s How to Ease the Pain.

Posted by on Aug 13, 2015 in Blog | No Comments
Content Marketing is a B$@#h! Here’s How to Ease the Pain.

I’m just going to throw something out there…creating content can be a b@#!h sometimes. You spend days locked in strategy meetings brainstorming new ideas, hours scouring the internet for new articles and an embarrassingly long time pretending you’re looking for things to post but you’re literally tapped out (not like I’ve ever done that or […]

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Warning: Explicit Content Sells – Or Does It?

Posted by on Jul 30, 2015 in Blog | No Comments
Warning: Explicit Content Sells – Or Does It?

What do Carls Jr., PETA, the War of Worlds mobile video game and Mythbusters have in common? Sex. These companies (with the exception of Mythbusters who conducted a study, but we’ll get into that later) have used sex in their ads, attempting to cash in on the advertising industry mantra: sex sells. It might be […]

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The Top 51 Videos to Boost Your Marketing Strategy

Posted by on Jul 16, 2015 in Blog | No Comments

Have you ever found yourself sitting in a meeting with your marketing team having the following conversation: “We really need to make an impact, to make our potential customers stop and take notice, and be memorable.” “Maybe we should consider incorporating videos into our marketing content?” “I like that idea! It would be a great way to add […]

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The Do’s and Don’ts of Video Landing Pages

Posted by on Jul 2, 2015 in Blog | No Comments
The Do’s and Don’ts of Video Landing Pages

Your company has decided to invest in video marketing to support an upcoming promotional campaign. You’ve rallied your troops, planned the content, breezed through the video production process and now you’ve got your totally amazing video sitting in your hot little hands! So what do you decide to do with it? If you’re like many, […]

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How to Incorporate GIFs for Massive Impact!

Posted by on Jun 18, 2015 in Blog | No Comments
How to Incorporate GIFs for Massive Impact!

GIFs. They’re snack size pieces of kickass awesomeness that bring a little visual humor to your audience. Oh, you don’t use them? You think they’re cheesy, pointless or unprofessional? Here’s what we have to say about that… Well we didn’t really have to say anything at all, because the Panda proved our point.  The right […]

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Turn Your Brand’s Story from Blah to BAM!

Posted by on Jun 4, 2015 in Blog | No Comments
Turn Your Brand’s Story from Blah to BAM!

“Why?” According to World-English, “why” is the 178th most commonly used word in the English language. Typically used to ask a question, it opens up a conversation to a whole slew of potential responses and hours of endless debate. And it’s a question brands in particular are being asked more and more frequently. But, why? […]

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Are You Ready to Join the Evolution of a More Beautiful Internet?

Posted by on May 21, 2015 in Blog | No Comments

I received an email yesterday with a subject line that read, “AI websites that design themselves…check it out!” “Wow,” I thought, “a website can design itself now?!” Clearly, my interest was peaked. I followed the link and landed on The Grid website. Here’s what I found: That’s it…2 lines of text, 1 counter bar and […]

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The Secret to Decoding Your Video’s Metrics

Posted by on May 6, 2015 in Blog | No Comments
The Secret to Decoding Your Video’s Metrics

Metrics; I’m sure you’ve heard numerous times how important they are, that you should review them on a weekly/monthly/quarterly basis, that they can provide insight into how your business strategies are actually performing, blah, blah, blah. If you’re sensing a bit of metrics aversion, then you’re right, this author isn’t a fan of all the […]

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4 Reasons Video is Key to Your Inbound Marketing Strategy

Posted by on Apr 22, 2015 in Blog | No Comments
4 Reasons Video is Key to Your Inbound Marketing Strategy

The facts and trends are undeniable; video has rapidly become one of the most effective formats for engaging audiences. Over 100 hours of video are uploaded every minute to YouTube alone, and while an overwhelming number of those happen to feature cats as the main characters, more and more are being utilized for marketing purposes. The […]

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SlideShare – adding impact with this important marketing platform!

Posted by on Apr 8, 2015 in Blog | No Comments

SlideShare is quickly gaining notoriety in the world of content marketing. According to CMO.com, SlideShare sees 500% more B2B traffic than LinkedIn, Twitter, Facebook and YouTube Click To Tweet and gets over 3 billion presentation views per month! Stats like these are hard to ignore and clearly illustrate the potential of this growing platform. So what […]

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Crowdfunding 101: How Exploding Kittens & Laser Beams Will Raise You More Money!

Posted by on Mar 25, 2015 in Blog | No Comments

Yes, you did read the headline correctly; kittens bursting into a fiery blaze, laser pointer distractions and mutant animals have helped achieve unbelievable success on Kickstarter. But, before we get into how these three seemingly unrelated things are going to launch your project to unprecedented success, lets take a quick step back… Unless you’ve been […]

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Animated Logos – How long should they be?

Posted by on Mar 11, 2015 in Blog | No Comments

You’ve seen them, those fancy logos animating on people’s websites or at the beginning of their YouTube video. Some are super complex and others are quite simple. So, how do you know what is right for your company? The answer comes down to one thing: How do you intend to use it? For many brands […]

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Get Rid of Boring Training Sessions Once and For All!

Posted by on Feb 25, 2015 in Blog | No Comments

Have you ever been stuck in a boring training session only to find yourself fighting off sleep and thinking, “there absolutely has to be a better way to learn this stuff!” And maybe you’ve also wondered: If only about 20% of the world’s population are auditory learners, then why is over 80% of learning instruction […]

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Warning: If You Believe These 8 Video Marketing Myths, You’re Hindering Your Business’s Success

Posted by on Feb 11, 2015 in Blog | No Comments

Are you perhaps guilty of believing any of these video marketing myths? Myth #1: It must go viral or it’s useless. Myth #2: Nobody will actually watch it. Myth #3: Its too complicated and difficult to produce. Myth #4: My message isn’t important enough to warrant a video. Myth #5: The more jam-packed with information the […]

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