Well-Executed Storytelling Leads to Very Real Results
We had the great pleasure of working on a project with Kids Kottage this month. They’re a fantastic Edmonton foundation that gives incredible supports to families and children in times of crisis. It was quite a challenge to create the video we needed to create in order to accomplish the goals of the project . ...
Online Video: What’s the Ideal Length?
There’s a big difference between creating a video for a captive audience and creating a video for an online audience. In case you haven’t noticed, the Internet is an incredibly large and entertaining place, filled with endless distractions and offering users complete control over their experience. Offering a video that is engaging, visually appealing and ...
Carefully Targeted LinkedIn Video Ads
Gone are the days of ‘spray and pray’ marketing and advertising, when we paid for audiences to see our messaging en masse in hopes that a small percentage of viewers were a part of our target audience. The advertising platform on LinkedIn, like Facebook does for B2C marketing, enables B2B marketers to target exactly who’s ...
Web Video – Creating it, Understanding it, and Using it
Web video is quickly becoming the new standard for online communication. Who wants to read, when they can sit back and have the information they’re looking for presented to them? Let’s walk through a few of the reasons that web video is so much more compelling than text and images alone, and how to ensure ...
Our First Award-Winning Video!
We’ve been positively over the moon this past week! We found out that one of our clients, Central Alberta: Access Prosperity, has been recognized with a Marketing Canada Award for one of the videos that we created for them this year! The Economic Developers Association of Canada holds the Marketing Canada Awards each year to ...
Video Marketing for GOOD!
Our favourite part of our job is knowing that we’re able to help our clients get their message across and generate a whole new level of engagement with their audiences. What’s even BETTER than the best part of our job is knowing the huge potential that motion graphic video has for helping charities and other ...
Infographics: Why You Should Be Paying Attention
We live in an age of information- way too much of it, that is. Our audiences (and we ourselves) are often drowning in a sea of data without even realizing it, in doing everything from comparing product specs and understanding new technology to solving our own problems and making sense of research reports. Pair the ...
Online Video Marketing: One Simple Rule
The Rule: Shorter is Better. One of the most common challenges that we face with new clients is the battle over too much content. Many organizations, especially those that are large-scale or non-profit, have a hard time adjusting their communications strategy to fit effectively into the world of online video. Understandably, a lot of communications ...
3 Rules to Follow for a High-Impact Video Campaign
1) Keep it Short A marketing/communications video designed for a website homepage, social media sharing or e-blast campaigns should be no more than 2 minutes long for maximum engagement. Even professionally produced videos with incredibly compelling content start to lose viewers once they start feeling too long (which, according to some audiences, can happen after ...
STOP! | 4 Things You Need to Understand Before Starting Your Video Marketing Campaign
One of the most common questions we get from entrepreneurs and small business owners about video marketing is, “where do I start?” It’s not an easy question to answer on the spot, because the correct answer depends on a number of factors and will be different for every business. We’re happy to talk you through ...
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