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Why Optimized Video Titles Are Hotter Than Jennifer Lawrence

Why Optimized Video Titles Are Hotter Than Jennifer Lawrence

Let’s be honest, we all have things we know we should be doing and with the best of intentions we write them down in a list and tuck it away somewhere for ‘when we have time’…but we never really have the time when there’s 20 other priorities vying for our attention, do we? I pulled […]

The 6 Essential Elements Of A Kickass Video Script

The 6 Essential Elements Of A Kickass Video Script

If writing isn’t quite your thing and the idea of crafting an entire script scares the sh!t out of you, you’re in the right place. Script writing is just as much science as it is art. Regardless of what the script is meant to explain, at its very core it’s simply a story. And lucky […]

Excuse Me, Your Culture Is Showing…

Excuse Me, Your Culture Is Showing…

“Talent is the multiplier. The more energy and attention you invest in it, the greater the yield.” – Marcus Buckingham Talented. Professional. Experienced. Qualified. Positive. Team Player. Motivated. Loyal. Filter out the fluff from a typical job posting and almost every company is looking for the same thing: someone who encompasses these key attributes. And […]

Content Marketing is a B$@#h! Here’s How to Ease the Pain.

Content Marketing is a B$@#h! Here’s How to Ease the Pain.

I’m just going to throw something out there…creating content can be a b@#!h sometimes. You spend days locked in strategy meetings brainstorming new ideas, hours scouring the internet for new articles and an embarrassingly long time pretending you’re looking for things to post but you’re literally tapped out (not like I’ve ever done that or […]

Warning: Explicit Content Sells – Or Does It?

Warning: Explicit Content Sells – Or Does It?

What do Carls Jr., PETA, the War of Worlds mobile video game and Mythbusters have in common? Sex. These companies (with the exception of Mythbusters who conducted a study, but we’ll get into that later) have used sex in their ads, attempting to cash in on the advertising industry mantra: sex sells. It might be […]

The Top 51 Videos to Boost Your Marketing Strategy

Have you ever found yourself sitting in a meeting with your marketing team having the following conversation: “We really need to make an impact, to make our potential customers stop and take notice, and be memorable.” “Maybe we should consider incorporating videos into our marketing content?” “I like that idea! It would be a great way to add […]

The Do’s and Don’ts of Video Landing Pages

The Do’s and Don’ts of Video Landing Pages

Your company has decided to invest in video marketing to support an upcoming promotional campaign. You’ve rallied your troops, planned the content, breezed through the video production process and now you’ve got your totally amazing video sitting in your hot little hands! So what do you decide to do with it? If you’re like many, […]

How to Incorporate GIFs for Massive Impact!

How to Incorporate GIFs for Massive Impact!

GIFs. They’re snack size pieces of kickass awesomeness that bring a little visual humor to your audience. Oh, you don’t use them? You think they’re cheesy, pointless or unprofessional? Here’s what we have to say about that… Well we didn’t really have to say anything at all, because the Panda proved our point.  The right […]

Turn Your Brand’s Story from Blah to BAM!

Turn Your Brand’s Story from Blah to BAM!

“Why?” According to World-English, “why” is the 178th most commonly used word in the English language. Typically used to ask a question, it opens up a conversation to a whole slew of potential responses and hours of endless debate. And it’s a question brands in particular are being asked more and more frequently. But, why? […]

Are You Ready to Join the Evolution of a More Beautiful Internet?

I received an email yesterday with a subject line that read, “AI websites that design themselves…check it out!” “Wow,” I thought, “a website can design itself now?!” Clearly, my interest was peaked. I followed the link and landed on The Grid website. Here’s what I found: That’s it…2 lines of text, 1 counter bar and […]

The Secret to Decoding Your Video’s Metrics

The Secret to Decoding Your Video’s Metrics

Metrics; I’m sure you’ve heard numerous times how important they are, that you should review them on a weekly/monthly/quarterly basis, that they can provide insight into how your business strategies are actually performing, blah, blah, blah. If you’re sensing a bit of metrics aversion, then you’re right, this author isn’t a fan of all the […]

4 Reasons Video is Key to Your Inbound Marketing Strategy

4 Reasons Video is Key to Your Inbound Marketing Strategy

The facts and trends are undeniable; video has rapidly become one of the most effective formats for engaging audiences. Over 100 hours of video are uploaded every minute to YouTube alone, and while an overwhelming number of those happen to feature cats as the main characters, more and more are being utilized for marketing purposes. The […]

SlideShare – adding impact with this important marketing platform!

SlideShare is quickly gaining notoriety in the world of content marketing. According to CMO.com, SlideShare sees 500% more B2B traffic than LinkedIn, Twitter, Facebook and YouTube Click To Tweet and gets over 3 billion presentation views per month! Stats like these are hard to ignore and clearly illustrate the potential of this growing platform. So what […]

Crowdfunding 101: How Exploding Kittens & Laser Beams Will Raise You More Money!

Yes, you did read the headline correctly; kittens bursting into a fiery blaze, laser pointer distractions and mutant animals have helped achieve unbelievable success on Kickstarter. But, before we get into how these three seemingly unrelated things are going to launch your project to unprecedented success, lets take a quick step back… Unless you’ve been […]

Animated Logos – How long should they be?

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You’ve seen them, those fancy logos animating on people’s websites or at the beginning of their YouTube video. Some are super complex and others are quite simple. So, how do you know what is right for your company? The answer comes down to one thing: How do you intend to use it? For many brands […]

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